Community Partners
Our Mission: Great Radio that Serves Our Community|
Radio can be magical. However, somewhere along the way, most broadcasting companies forgot that radio is more than just playing well-researched music and more than saying what pollsters say are the right things to say. The Independent Alternative® 99.3 WXRY remembers what made radio special in the first place and is leading the way to abandon cookie-cutter corporate programming and to make radio special again. We invite you to come back to listening to the radio and join us and make a difference. |
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We believe these principles are essential for a great radio station: • Intelligent presentation, passion and respect for the music Our mission and our dedication to bringing you quality radio programming is why we’re different. We are the Independent Alternative.® Think of us as Rock-n-Roll Public Radio.™ The Independent Alternative:® Where the Music Matters WXRY is programmed to address an underserved audience in the Columbia radio market. For years, Columbia has not had a station specifically programmed for college-educated adults between the ages of 25 to 40. Certainly, there are a lot of very good stations in our area that are crafted to attract adults in this age bracket and do a very good job of doing so. However, we kept hearing people say, “How come no one plays [Artist] on the radio?” Our answer was: You’re right. Why not? |
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ON AIR:
Today's Alternative Music and Modern Rock Classics, the Biased News, and I-Report Traffic with Varholy on your ride home weekday afternoons 3:00 to 7:00.
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